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JULY 24, 2008

Canada’s most fuel-efficient automaker delivers real relief at the pumps

(TORONTO) – Canadian drivers looking to spend more time on the road and

less time at the gas pump have been turning to Toyota in record numbers for

fuel-efficient vehicles at incredible prices.

Recognizing Toyota’s long standing commitment to creating environmental

benefits for all consumers, regardless of which fuel-efficient Toyota

vehicle they choose, some well-respected observers have endorsed that

decision as follows:

      For the past five years, Toyota has led the Canadian auto industry

      with the most fuel-efficient passenger car fleet, based on Transport

      Canada’s Company Average Fuel Consumption (CAFC) data1.

      The Canadian-built Toyota Corolla recently travelled 1017 kilometres

      on a single tank of fuel, beating a dozen compact cars from other

      manufacturers to take the top spot in the 2008 CanadianDriver

      50-Litre Challenge™2.

      Toyota has four models that achieve a combined city/highway fuel

      efficiency below 7.0L/100km – more than any other Canadian auto

      retailer. These are as follows: Prius (4.1L/100km); Toyota Camry

      Hybrid (5.7L/100km); Corolla (6.3L/100km); Yaris (6.3L/100km).

      The 2008 Automotive Environmental Index from JD Power and Associates

      ranked Toyota as having the most environmentally-friendly vehicles in

      the Top 30: the Camry Hybrid, Highlander Hybrid, Prius, Yaris, Matrix

      and Corolla3.

“Toyota is committed to providing Canadians with the right vehicle, at the

right time, for the right price – which is why we offer an extensive

selection of fuel-friendly vehicles that give drivers more options than

ever when it comes to keeping their money in their wallets and out of the

gas tank,” noted Stephen Beatty, Managing Director of Toyota Canada Inc.

“Toyota firmly established its fuel-friendly reputation in North America

during the oil crisis of the early 1970s and we’ve been focusing on

improving fuel efficiency ever since. We’ll continue to make things better

for Canadian drivers by delivering a full range of models that minimize

fuel consumption and emissions while maximizing safety and driving

pleasure.”